Fast Retailing taking Uniqlo roadside in Bangkok

Japan’s Fast Retailing casual-wear company will open a Uniqlo roadside shop in Bangkok, its first for Southeast Asia.

On Phatthanakan Road, the outlet launches on March 23 in an area with about 700,000 residents, says Uniqlo Thailand COO Tomoyoshi Oguri.

A full product lineup will be displayed in an area of about 1440sqm. Parking is available for 50 to 60 cars, and 2000 to 3000 customer visits a week are expected.

Uniqlo has 35 stores in Thailand, the first opening in 2011. Of these, 21 stores are in Bangkok shopping malls, but none are on the ground floor facing the roadside.

Thailand will be the fourth market in which Fast Retailing has opened a roadside Uniqlo, following Japan, South Korea and Taiwan. The new shop will provide customers with a new shopping experience, including localised marketing events, says Oguri.

He says two more outlets, inside Central Group department stores in Phitsanulok and Samut Sakhon, will be opened by April.

With 175 Uniqlo stores in Southeast Asia and Oceania at the end of November, the company says it plans to open a further 40 by the end of August.


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