Puma Japan has launched a red-and-white themed collection that pays homage to the Hello Kitty character.

At the centre of the limited-edition collection is a pair of sneakers created to mark the 50th anniversary of Puma Suede, reports Sora News 24.

For the collection, Hello Kitty appears with her trademark bow and milk bottle.

On the shoes, the graphic is accented with red laces and red suede on the tongue, heel and sides. Hello Kitty also appears on the tongue, poking out from the laces alongside the Puma logo.

The Sanrio character can be found on several other items in the German sportswear brand’s range, including a red-and-white tracksuit and a t-shirt. A gymsack and a backpack feature the character on see-through designs.