Australian skincare brand G&M Cosmetics has expanded into Vietnam, with a presence in Aeon supermarkets and at Ho Chi Minh City’s airport.

This follows the company exporting to Asian markets such as China, Hong Kong, Taiwan, Thailand and Singapore in the past few years.

The company has also opened a showroom and sales office in Ho Chi Minh City, and plans to open up to five of its own branded retail outlets in Vietnam.

“We have always had a high demand and interest in Southeast Asia and believe the time is right to enter the Vietnam market, with a population of more than 90 million and a growing middle and upper class, making it an ideal export market,” says G&M Cosmetics global marketing and sales manager Peter Bosevski.

“Vietnam also give us access to the wider growing Southeast Asian markets of Cambodia, Laos and Myanmar.”

To promote its launch in Vietnam, G&M has secured Miss Globe as brand ambassador.