Cosmo Lady has formed a joint venture with Shanghai Kappa to develop and sell intimate apparel in China.

The partnership – 75 per cent owned by Cosmo Lady and 25 per cent by Shanghai Kappa – will focus on men’s underwear and women’s sports underwear products.

Shanghai Kappa and the JV company will enter into a licensing agreement giving the JV the exclusive right to use the Kappa trademarks on its intimate wear products in China for eight years.

Shanghai Kappa, incorporated in China, is a wholly-owned subsidiary of China Dongxiang, which owns the rights to the Kappa sportswear brand in China and Macau.