China’s Xiaomi has partnered with Shopee Thailand to provide its smartphones on the online platform.

And the company also plans to open 20 authorised shops and 50 Xiaomi zones for its products in stores and shopping centres in Thailand this year.

Xiaomi Southeast Asia regional sales manager John Chen says the collaboration with Shopee will cover marketing and branding, and the technology company is confident it will generate revenue growth in the triple digits by the end of this year.

A new smartphone has also been launched, the Redmi 5, which has a 5.7-inch display screen, 16GB of memory and a Snapdragon 450 chipset. It has been sold exclusively online on Shopee at a special price through a flash sale.

Shopee COO Terence Pang says the partnership can offer access to a wide variety of Xiaomi official products. With revenue growth of more than 50 per cent last year, electronics products comprise around 30 per cent of its business.

Shopee has more than 17 million visitors and customers, says Pang.