South Korean convenience store company GS Retail plans to grow its health and beauty store network by up to 300 this year.

After running Watsons outlets through a 50-50 JV with AS Watson, GS Retail bought the balance of shares from the Hong Kong-based firm last year and launched its new Lalavla brand in February.

“We have completed changing the storefront signs,” says a company official. “We will now focus on advertising our new brand and expanding our business.”

There are now 191 Lalavla stores nationwide.