BlackBerry Star shops have opened in Shanghai and Nanjing.

They aim to offer a new retail experience for users of the smartphone brand with in-store displays, training and after-sales support.

Blackberry Mobile global business unit GM Alain Lejeune, who is also senior VP of TCL Communications, attended the opening of both stores, which attracted the phone’s fans from the community.

He says fan interaction plays a key role in BlackBerry Mobile’s strategy in the Chinese market, along with product experience and delivery.

More BlackBerry Star shops are scheduled to open across China.