McDonald’s ‘glocal’ focus reflected in Chicago restaurant
International menu items will feature at a special McDonald’s restaurant highlighting the company’s ‘glocal’ philosophy.
The restaurant made its debut today in the new McDonald’s global headquarters which is scheduled to open later this year. It serves such offerings as Canada’s Mighty Angus Burger, the McSpicy Chicken Sandwich from Hong Kong, and the Cheese & Bacon Loaded Fries from Australia (pictured). As well as the rotating menu of international favourites, there will be classic menu items such as the Big Mac, Quarter Pounder with Cheese, Chicken McNuggets and Our World Famous Fries. There will also be a Latin American-style dessert centre, while an Australian McCafe area will serve up coffee brewed by trained baristas.
‘Glocal’ is used to describe McDonald’s strategy of being a global corporation with a local focus, delivering food to suit the tastes of consumers wherever it has restaurants.
“As part of our new headquarters, we want to provide our customers with an exciting way to experience our global menu,” says McDonalds president/CEO Steve Easterbrook.
Covering more than 6000sqft, the outlet is part of of McDonald’s Experience of the Future (EOTF) restaurants with global-inspired interiors, an ever-changing wall map with golden arches that light up when an item from a specific country is featured on the menu, outdoor seating, table service, mobile orders and payments and McDelivery with Uber Eats.
The group’s nine-storey headquarters will house its corporate offices and Hamburger University, one of seven worldwide locations that provides training for the company’s future leaders and employees.