Following a nine-month, $60 million makeover, AsiaMalls’ Century Square will re-open early next month.
Revealing its new look on June 6, the mall aims to complement the larger Tampines ecosystem by creating a community hub to offer curated shopping, dining, entertainment and social spaces.
“Since opening more than two decades ago, we’ve been constantly enhancing Century Square to meet the evolving needs of our shoppers,” says AsiaMalls Management MD Tan Kee Yong. “This time we’ve reinvented the mall by creating a lifestyle destination where shoppers will want to hang out with their friends and families while experiencing new brands and concepts.”
With a new look and a fully overhauled interior layout, the new Century Square will introduce new-to-market concepts, while more than half of its tenants will be new. There will be zones dedicated to dining, fashion and beauty, lifestyle, wellness and home, creativity and play.
A feature is an enhanced line-up of dining options with 45 F&B tenants, up from 30. These will include chicken rice chain Boon Tong Kee’s first outlet in a shopping mall, The MeatHouse, a new concept by Eighteen Chefs, Two Hana, a new fusion cafe concept by Seoul Garden, and first-to-mall traditional offerings such as Jian Bo Tiong Bahru Shui Kueh (steamed flour cakes) and Kim Choo Kueh Chang (traditional rice dumplings).
On the fashion side, there will be the return of homegrown label M)phosis.
Other new tenants include cinema chain Filmgarde, specialty kitchenware store Tott featuring a cooking studio, 24-hour gym Gymmboxx, the National Library Board’s digital library service, hotpot restaurant Hai Di Lao and a hybrid dining/grocery model at Mahota Market.
A level has also been dedicated to families, anchored by childcare centre The Orange Academy and enrichment centre The Learning Lab.
AsiaMalls is also introducing digital innovations such as an e-doodling wall to entertain and engage with younger shoppers. There will also be a new roof deck, bike stations with showers, larger nursing rooms and self-help mobile-charging stations.
This is the third mall in the AsiaMalls’ portfolio to undergo refurbishment. After Tiong Bahru Plaza and White Sands completed their renovations in 2015 and 2016 respectively, they experienced double-digit jump in foot traffic.
