Dover Street Market paves way for CDG spinoff brand
Comme des Garcons plans to launch CDG next month, following a pretaste at Dover Street Market, in its stores and on e-commerce, with a capsule.
CDG had its first airing in the Comme des Garcons store in the Ginza district of Tokyo as part of the “CDG Breaking News” campaign, organised for Golden Week last month. Its proposed line-up included a jacket and parka, a PVC bag, a printed t-shirt printed and a pair of sneakers.
An exclusive partner, Dover Street Market launches the CDG preview in all its stores, including Singapore, Beijing (at the end of this month), Seoul, Manila, Hong Kong and Bangkok.
While the brand’s e-commerce site has yet to be launched, potential customers can subscribe to a waiting list, with online sales expected to launch at the end of July.