North American bedding retailer PureCare has announced a partnership with home furnishings retail chain store Index Living Mall.

Index Living operates 28 locations in Thailand out of 114 stores throughout the Southeast Asia region. It is the largest network of home goods retail stores in Thailand. It will carry a curated collection of PureCare’s bed linens, mattress protectors and pillows from this summer through to autumn this year.

Ralph Rosen, PureCare’s VP of business development, said: “Both of our companies are committed to offering the very best quality and value to today’s health-conscious consumers and allergy sufferers.

Our international product and sales team worked closely with their merchandising team of professionals to come up with a specific selection of products that augmented and enhanced Index Living Mall’s current retail offering.”

President and COO of PureCare Jeff Bergman said that by partnering with PureCare, Index Living Mall has embraced what it envisions as a growing global movement of health and wellness in the ‘top of bed’ category.

Index Mall’s VP product development Pichapim Patamasatayasonthi added: “This year Index Living Mall aims to become the total “sleep solution center” for our customers. We offer ‘PureCare’ one of the leading innovative brands in the world from the USA now to the Thailand market.”

PureCare has previously expanded into Canada, Russia, Australia, New Zealand, the UAE, Central America and the Caribbean.