Florentine high-end luxury watchmaker Panerai is reopening its IFC boutique.

The newly opened store features design concepts by Spanish architect and designer Patricia Urquiola that convey the philosophy and history of the brand, reinterpreting the aesthetic and technical codes of the watch house.

The boutique also features a large wall clock, a large-scale version of Panerai’s iconic watch dial.

The Panerai IFC boutique is the brand’s third retail location in Hong Kong after Landmark Prince’s boutique, which opened in 2002 as Asia’s first Panerai boutique, and Canton Road.

Officine Panerai now has 78 boutiques throughout the world, three of which are in Hong Kong.