Hong Kong jewellery retailer Luk Fook has announced its entry into the Philippines.

The first Luk Fook Philippines store is located at Solaire Resort and Casino of Manila Game Zone, established by the Philippines government as an entertainment and tourist hot spot. The area contains a shopping mall, luxury casinos, a theme park, international hotels, commercial complexes and destination resorts.

Wong Wai Sheung, Luk Fook’s chairman and CEO says with the development of the Belt and Road Initiative, together with booming tourism in Southeast Asia, the group is positive about its prospects in the region.

“Adhering to the corporate vision of ‘Brand of Hong Kong, Sparkling in the World’, the group has decided to open a new shop in Manila following its new shops opened in Malaysia and Cambodia this year, with an aim to further expand into the markets of overseas Chinese and tourists. Together with more than 1660 shops globally, the group will continue to provide high-quality jewellery products, excellent service and an unparalleled shopping experience for its customers worldwide.”

The Luk Fook Philippines opening marks the group’s 10th global market.