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JD joins hotels in ‘Boundaryless Retail’ initiative

Guests of upmarket hotels like the Sheraton and Wanda, can now buy products they see in their rooms in a new application of JD’s Boundaryless Retail initiative.

The partnership expands to selected hotels across Mainland China, also including Beijing 5L and Greenland, which will be outfitted with products popular among travellers, including a Philips Sonicare electric toothbrush, or a JD smart speaker or high-performance power banks to charge their devices.

The initiative was launched after found that many of its more than 300 million customers make purchases while travelling, and enjoy the convenience of ordering products with the company’s same- or next-day delivery service.

If guests enjoy the products during their hotel stays, they can purchase them on JD by simply scanning a QR code in their rooms. The products are then dispatched either straight to the hotel or to their home.

Bin Wang, director of sales and marketing at 5L Hotel, says he believe guests, already accustomed to convenience and comfort, will be delighted to test JD’s smart speaker, for example, as a personal assistant and an additional way to shop.

“We know from our customers that they love to take the convenience of JD everywhere they go,” adds Jing Zhou, director of’s lifestyle business. “Working with hotels is a great way to show how boundaryless retail can make that experience even more seamless. By partnering with top hotel brands across China, we can both enhance the experience of hotel guests and offer more targeted, high-quality exposure for our brand partners.”

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