South Korean retail conglomerate Shinsegae has launched a lifestyle editorial shop for men.

The “Show&Tell” store opened in two Shinsegae locations; one at the Starfield luxury shopping complex in Hanam, and the other as an outlet in Yeoju city.

Described as “providing a new playground for men,” Show&Tell displays a range of local and foreign brands priced to attract consumers to visit offline malls.

Shinsegae has recently introduced giant luxury and leisure shopping malls locally and a discount chain store in Japan.