Shinsegae Archives - Inside Retail Asia

South Korean convenience stores wind back 24-hour service

South Korean convenience-store owners are cancelling 24-service as minimum wage rise has eroded profits. Last year, president Moon Jae-in launched a campaign to raise the hourly minimum wage by 29 per cent over two years. With night-shift employees earning time-and-a-half pay, franchisees have been struggling to pay part-time staff during the small hours. Not all stores traded arou…

Shinsegae cedes claim to BTS brand after legal stoush

South Korean department store franchise Shinsegae has relinquished its claims to the K-pop boy band BTS brand name following a threat of legal action by the band’s representatives.

Shinsegae department store sets sales record as foreigners splurge in Gangnam

Shinsegae Department Store says its outlet in Gangnam, an affluent area in southern Seoul, reported US$1.7 billion in accumulated sales last year.

South Korean retailers embracing rat marketing strategies

As the 2020 is the Year of the White Rat on the Chinese zodiac calendar, South Korean retailers are planning rat-related products and special promotional events. Emart24, Shinsegae Group’s convenience-store chain, will begin selling white mouse-shaped marshmallows made by the German company Aseli from tomorrow. Furthermore, Shinsegae Department Store began selling rat-shaped cakes …

Kiehl’s Seoul pop up exhibition uses digital engagement to share Christmas cheer

A three-day Kiehl’s Seoul pop-up store was unveiled on Saturday, drawing several of South Korea’s most famous KoLs and incorporating multiple digital touchpoints and VR.

Shinsegae’s No Brand Burger stores dominating Korean market

The No Brand Burger from Shinsegae Food, the food manufacturing arm of South Korean retail giant Shinsegae, are dominating the South Korean hamburger market. Analysts say that Shinsegae’s cost-effectiveness strategy for its new No Brand Burger restaurants is behind such growth. The company managed to lower the price by more than 1000 won (US$0.84) compared to its competitors while …

South Korean department stores targeting high-end customers

South Korean department stores are elevating their VIP shopping experience by refurbishing their outlets, expanding services to shore up profitability.

Luxury labels increase focus on burgeoning South Korean market

South Korean consumers’ love for luxury labels is encouraging high-end brands to take bold, innovative moves into the market, opening pop-up stores and staging world-exclusive fashion shows.

‘Sales War’ looms as South Korean Shopping Festival begins

A South Korean Shopping Festival is about to begin, modelled on the likes of Black Friday in the US and Singles’ Day in China. Fierce competition is expected among e-commerce companies this year as well as they take on brick-and-mortar retailers. As recently as a couple years ago, November was an off-season for shopping in South Korea with only a few vendors holding promotional ev…

K-beauty brands vow to defend against Sephora South Korea onslaught

South Korea’s big-name beauty retailers are prepared to defend their market share from the launch of Sephora South Korea, which debuts this week.

E-Mart plans to sell stores to reduce debt

South Korean big-box retailer E-mart will sell 13 store buildings and land to improve its financial situation.

Rihanna holds makeup workshop in Seoul

A Rihanna makeup class was held at Lotte World Towerin partnership with Fenty Beauty