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Decathlon South Korea debuts in Songdo

The first Decathlon South Korea store has opened.

The French-headquartered sports goods retailer is rapidly expanding its Asian footprint, last year opening its first store in Indonesia and in January planning its fourth Singapore store, a 5000sqm flagship.

The new Decathlon South Korea store is takes up 7800sqm in Songdo, near Seoul. Its opening early this month coincides with the launch of its South Korean e-commerce platform. Four more outlets are in the works to be opened within two years.

Stephane Guy, CEO of Decathlon South Korea, said: “Songdo is a sports city. There are many parks where we can run, walk and we have many families living here too. It‘s exactly what we wanted.”

Decathlon operates 1415 stores in 47 countries.

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