Italian apparel manufacturer Moncler has opened “House of Genius” retail concepts in New York and Tokyo.

Both outlets are designed to reflect the urban spaces in which they are situated, with limited-edition products catering exclusively to each unique market.

Moncler chairman and CEO Remo Ruffini said today’s world has changed enormously. “Communication has been totally revolutionised. The consumer wants to see something new every day and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now.”

The brand’s special collections and collaborations are now available for purchase in the New York and Tokyo locations as well as in 50 pop-ups opening in Moncler mono-brand boutiques, multi-brand stores and department stores globally.

The House of Genius concept stores are open until the end of this year in both cities.