Boutique bakery franchise BreadTalk Malaysia has opened a new concept store in Kuala Lumpur’s Avenue K Shopping Mall.

The new outlet is situated opposite the KLCC LRT station and is offering a promotional tote bag to early customers spending more than RM20. It opens from 8 am to 10 pm daily.

BreadTalk Malaysia is preparing to launch several more concept stores in other Kuala Lumpur locations, including KLIA2, before opening a flagship at Star Boulevard on Jalan Yap Kwan Seng next year.

The Singaporean brand has spread throughout Asia and the Middle East since opening in 2000, basing its products on premium ingredients such as Japanese-milled flour and New Zealand butter.