Lego has appointed two new general managers to oversee its operations in Asia Pacific as part of its regional expansion strategy.

The toy company promoted Cedric Roose to GM of India and emerging Asia from country manager of New Zealand, effective May 1.

Nina Patricia Da Costa took over the role of GM of Singapore, Malaysia, and Travel Retail, effective May 6.

“Cedric and Nina joining our Apac leadership team opens an exciting new chapter for us in Asia Pacific. Their expertise, coupled with their proven track records in driving innovation and fostering growth, support our ambition to remain at the forefront of the toy industry in the region,” said Claus Kristensen, Lego Apac SVP.

“I am confident in their ability to lead their newly created business units as we inspire creativity, shape the future of play, and propel the Lego Group forward in Asia Pacific.”