Global sports brand Skechers has partnered with Los Angeles-based footwear brand Mark Nason in launching an urban concept store at Bugis Junction.
The flagship Mark Nason x Skechers concept store will feature the Mark Nason Collection along with Skechers’ lifestyle and street collections for both footwear and apparel.
At more than 1700sqft, the store is designed to showcase the latest trends in urban lifestyle fashion with its black-and-white colour palette softened with elements of light-coloured wood. Shoppers will experience a casual and relaxed shopping environment with brightly lit interiors and a spacious layout, encouraging maximum exposure and interaction with the footwear and apparel on display.
Headlining the store’s offerings is Mark Nason, a premium footwear collection for men and women. Its brand founder Mark Nason, who is also the executive VP for product development at Skechers USA, was inspired by the iconic rock and roll of the seventies.
Skechers has notably expanded its lifestyle segments this year as the brand moves to increase its portfolio and offerings of lifestyle footwear and apparel. Skechers streetwear and casual wear is now available in more than 10 stores across Singapore. It has exclusively partnered with Wing Tai Retail to launch the new concept store, with plans to jointly open several more stores in Singapore and the wider region next year.
Vincent Leung, president of Skechers Southeast Asia, said the Mark Nason X Skechers concept store and collection is “markedly different yet complementary to the current portfolio of products that Skechers offers”.