German photography brand Leica has reopened at Raffles Hotel with a line of wristwatches and a cafe.
The opening debuts Leica’s Cafe Leitz in Singapore, based on its German flagship and serving a variety of coffees and petit fours.
The store, launched on the site of the brand’s original Singapore location, features a new experiential retail concept that showcases Leica’s iconic cameras while drawing visitors towards its first line of digital watches in Southeast Asia.
Leica enters the watchmaking industry alongside a pewter and silver collaboration jewellery line with Royal Selangor exclusive to Leica Store Raffles, featuring subtle references to the Leica camera. The store hosts a gallery space for classic Leica photography.
As Inside Retail Thailand reports, Leica opened Cafe Leitz in Bangkok in partnership with coffee label Pacamara earlier this year.
