Malaysian apparel brand LOL has launched an innovation platform called Cozmic Lab.
The concept is a collaboration between LOL and Brother, an international printing and imaging technology brand.
“Moving beyond the ready-to-wear apparels, Cozmic Lab offers customers an exciting, cost-efficient and environmentally friendly avenue to co-create or customise their own apparel,” said Joey Chong Yan Kit, CEO of Super Gem Resources, the parent of LOL.
Using digital technology, customers are able to select the apparel’s design, quality, quantity, types and location to collect the final product. And budding entrepreneurs are invited to create their own fashion products using Cozmic Lab.
“We are bringing a unique blend of fashion and technology to LOL fans,” said Chong.
“Blending fashion and technology is a global trend and being a fashion-forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.
“Cozmic Lab is also revolutionising the way fashion retail brands do business; we are inviting other entrepreneurs to use the platform to create their very own range of products,” Chong added.
Cozmic Lab has a series of designer and international brand collaborations to enable customers to create apparel unlike anything currently available at LOL. Iconic characters and brands like Doraemon, Peanuts, Sega’s Sonic and Nasa will be among more than 200 visuals customers can choose from – and people can also upload their own creation.
The Brother digital garment printer takes just one minute to print one item of apparel. Selected footwear and accessories can be custom printed as well.
Cozmic Lab is available now at the LOL store in IOI City Mall in Putrajaya, and will be opening at LOL stores in Sunway Pyramid, Sunway Velocity, Berjaya Times Square and Paradigm Mall Johor Bahru, this month.
Fast-growing LOL was founded in November 2015 as a joint venture between Superb Apparel Supply and Parkson Retail Asia. In June this year, the founders acquired Parkson’s 70 per cent stake in the company.
Currently, LOL has more than 200 employees and 15 stores across Malaysia, including 10 in the Klang Valley, two in Johor Bahru, two in Sarawak and one in Melaka. It plans to open five more next year, most in the Klang Valley.