Italian luxury watchmaker Panerai has opened a boutique at Times Square.

The 54sqm boutique is the brand’s fourth Hong Kong retail location. It features the Florentine company’s ranges for enthusiasts and collectors.


The store’s interior has been distinctively aligned to the brand’s concept by Spanish architect and designer Patricia Urquiola, using premium materials such as oak, veined marble, brushed dark brass, and corrugated glass. The boutique also features a large-scale version of Panerai’s iconic watch dial.


Panerai currently operates 79 boutiques worldwide.
The company refurbished its IFC mall boutique last year.