Link’s Fresh Markets have partnered with Hello Kitty creator Sanrio in a campaign to have the adorable characters greet customers at seven designated markets.

The collaboration celebrates the fresh new look of Wo Che Market in Shatin, which has recently undergone asset enhancement.

“The event is as much a delightful surprise for the public as an immersive educational initiative for the younger generation,” said Link’s corporate affairs and marketing director Lorraine Chan, “as they can soak up local fresh market culture and healthy eating messages. There will also be activities allowing kids to unleash their artistic and creative talents.”

From now until June 30, the Sanrio “store owners” are treating visitors to the cutest selfie experience at Link’s Fresh Markets in Kowloon and the New Territories. On April 28, Ahiru No Pekkle will show up at TKO Gateway to give away free hugs and pose for fun photos. Moreover, Nam Cheong Place Market will launch an exclusive Monkichi premium redemption programme for families.

A set of “Link’s Fresh Markets x Sanrio Characters” limited-edition goodies will be given to customers who reach a designated spending amount within seven days at specific Link Fresh Markets and shopping centres.

Link will also host a “Mini Master Chef Contest” at Wo Che Market. 10 finalists will channel their creativity to create a bento lunch box featuring Sanrio Characters with fresh ingredients on April 20 and 27. Local culinary tutor and cartoon bento specialist Candace Mama will give demonstrations on bento preparation and decide the winners of Link’s first “Mini Master Chef” title.