The 400th Pizza Hut Malaysia store has opened at Central I-City Shah Alam.

To celebrate the landmark moment in the franchise’s history, Pizza Hut is giving 4000 pizzas to diners, as well as an additional 400 pizzas to 10 local charities. It was also selling its personal-sized pizzas for just RM4 (around US$1) at the end of last month.

A statement by COO Loi Liang Tok revealed that the brand intends to open its 408th store by the end of the year, with new locations in Sabah, Sarawak, Perak and Penang. The brand is also rolling out an upgraded serving system in its fast casual delco stores, equipped with faster food preparation equipment and some self-service features.

“The expansion of offerings through our new store format and the enhancements of our existing stores enable us to up our ante in staying relevant and help us to serve our community better,”

QSR Brands MD Dato’ Seri Mohamed Azahari Mohamed Kamilw, “while offering vibrant dining experiences and staying delightful.”