Sincere Fine Watches has opened a multi-brand boutique at Jewel Changi Airport.

The only luxury multi-brand watch store at the newly opened airport shopping centre spans 183sqm, and was inspired by Jewel’s dome-shaped facade and modern architecture.

Glass and rose-gold elements are used throughout the boutique, combined with warm-brown hues on the wooden panels and shades of copper to create a welcoming aura.

The new boutique brings together 20 international labels, some of them relatively new to the market. They include Armin Strom; Baume & Mercier; Blancpain; Bremont; Graham; Hamilton; IWC Schaffhausen; Longines; Maurice Lacroix; Mido; Montblanc; Panerai; Omega; Rado; TAG Heuer; Tissot; and Tudor.

Sincere Fine Watches plans more brands and timepieces exclusive to the Jewel Changi store soon.