South Korean fashion chain Aland is set to launch a flagship at the American Dream megamall in New Jersey.
Mall developer Triple Five announced that Aland’s 10,000sqft outlet will “bring everything that Korean fashion stands for to American Dream; unique designer brands worn by K-Pop stars, K-Beauty and more”.
The multi-concept store is known for its range of basic retail items through to curated Korean fashion designs. It opened its first US location in Brooklyn last year.
Aland operates more than 20 stores in its home market as well as in Hong Kong and Thailand.
“We look forward to opening a flagship location at American Dream, where guests from New Jersey and the New York metro area and around the world can shop for a highly curated selection of affordable basics, as well as learn about rising independent Korean designers,” said Aland’s co-founder Kinam Jung. “While K-Pop has become mainstream cultural phenomena, customers can find popular items worn by BTS, Blackpink, Monster X, and etc. Åland will be the go-to-place for those who love K-Culture.”
South Korean fashion chain Aland hopes to become a key drawcard of the 3 million sqft American Dream mall when it opens on October 25.