Hong Kong-headquartered fashion brand Esprit has signed a deal with German shoe retailer Deichmann to jointly develop a footwear range. 

The range will be positioned as offering value for money with designs evolving to reflect fast-changing market trends. It will go on sale in Esprit stores and online during the northern hemisphere spring of next year. Deichmann stores will also carry an Esprit-branded lineup.

Deichmann will manage the materials sourcing and supply chain requirements to ship product to wholesalers, while the two companies will work together on the designs. 

“In collaboration with Esprit, we would like to be at the forefront of setting trends in the development of fashionable shoe ranges, and we consider Esprit to be a valuable addition to our footwear range,” said Heinrich Deichmann, the company’s chairman. 

“We are looking forward to a close and successful collaboration.”

Esprit group CEO Anders Kristiansen said Deichmann has enormous expertise in the shoe business and a good understanding of the Esprit brand. 

“I am convinced that together we will develop inspired and fashionable shoes with great quality for our customers,” he said.