Abercrombie & Fitch has hired two key senior staff to lead its Europe, Middle East, and Africa (EMEA) and Asia-Pacific (APAC) regions.

Olga Wu will oversee Abercrombie & Fitch Asia-Pacific and Daniel Le Vesconte will manage the company’s EMEA regional operations. Both have been appointed group VPs. 

They will report to global brands president Kristin Scott and are responsible for executing the company’s brand strategies to drive growth in their respective local markets.

In conjunction with these appointments, the company continues to build its international presence and has selected the London and Shanghai offices as its regional EMEA and APAC headquarters respectively.

Le Vesconte, 50, joins the company most recently from footwear and clothing brand Dr. Martens, where he served as president, EMEA. Wu, 54, joins the company from VF Corporation, where she most recently served as GM of Timberland in China.

“As we seek to drive global growth and adapt our playbooks for markets around the world, we’re investing in our international teams to drive further closeness to our customers in every region,” said Abercrombie & Fitch CEO Fran Horowitz. “We are pleased to welcome Dan and Olga to our A&F team; they each bring deep experience and understanding of consumer behaviour and brand leadership across their respective regions. Their insights and leadership will help support our goal of consistently bringing relevant products and brand experiences to our customers around the world.”