A new store has been opened by The North Face at Marina Bay Sands.

The launch of the 188sqm store this month coincides with the reintroduction of elements from its 80s-era Icon collection, a line of garments designed to serve the needs of expeditions in the harshest regions of the world as well as function as fashionable wear for the streets. To celebrate the collection’s heritage, several reintroduced styles targeted at “urban adventurers” will be on sale for the Asia-Pacific region. 

A pop-up store showcasing the collection will run from September 16 to 22 diagonally in front of the new The North Face at Marina Bay Sands store.