Beauty-products retailer Shiseido has commenced operations in the Philippines through the newly-established Shiseido Philippines Corporation, a joint venture in partnership with Luxasia Partners.

Shiseido is Japan’s largest beauty company with a presence in over 120 countries, including the Philippines, which is Southeast Asia’s third-largest cosmetics market representing close to US$3 billion in annual sales.

This expansion opens new distribution channels in the Philippines and enables Shiseido to expand its current brand and product range in the market. In addition to trusted Shiseido and Shiseido Men skincare products, Shiseido Philippines will officially launch other key brands from its Prestige, Fragrance and Cosmetics & Personal Care portfolios – such as Nars and Laura Mercier; a line-up of fragrances such as Dolce & Gabbana, Issey Miyake, and Narciso Rodriguez; and Senka facial cleansers, which have already established a strong following in Asian markets.

“We are proud of what we have accomplished with the brand to date and are extremely delighted to move our business forward with the launch of the Shiseido Philippines in partnership with Luxasia,” said Shiseido Philippines MD Koji Nakata. “We remain committed to our customers and I look forward to engaging with our customers in the Philippines as we bring them limitless beauty with our expanded line-up of high-quality cosmetics and skincare products.”

“The Philippines is an important and strategic market for Shiseido in Southeast Asia, and it is an exciting time to be a part of the country’s booming beauty industry,” said Shiseido Asia Pacific president & CEO Jean-Philippe Charrier. “I hope that Shiseido’s entry to the Philippines will enable more Filipinos to have access to a wider range of beauty brands and products – with the uncompromising quality, innovation and spirit of omotenashi, or Japanese hospitality – that only Shiseido can provide.”