Huawei’s global flagship store has opened in Shenzhen’s MixC World as the brand’s first direct-sale store globally.

The 1300sqm store, which has been in preparation since 2017, allows customers to explore Huawei’s latest and most comprehensive product range, as well as experience a fast 5G connection, relax and meet up with friends.

“Shenzhen is an international technology and innovation centre, we believe that Huawei Global Flagship Store will become the new connecting hub between Huawei and customers,” said Huawei Consumer Business Group CEO Richard Yu. “MixC World is a gathering place where fashion, technology and liberal art meet together and Huawei’s global flagship store will become Huawei’s city living room connecting the consumers.”

The three-storey building combines traditional Chinese and Western architectural philosophies, with a facade that adopts a large area of high transmission glass with rounded corners and a unique semi-open staircase connecting the square and the surrounding environment. 

Free courses are offered by the Huawei community covering topics such as photography, videography, sports and health care. Technical enthusiasts and app developers can learn how to build the Huawei global ecosystem from technical experts.

“We no longer call it a retail store, we call it community plaza, an open community for everyone,” said Huawei Consumer Business Group CMO Herman Zhu. “Consumers can come and create, learn about the most advanced technology and trends, or just connect again with one another.”

Huawei’s global flagship uses a large number of environmentally friendly and recyclable materials. The felt used for ceilings and walls is made of recyclable plastic parts; the table uses nanoboard, which can be used for more than ten years; the floor is made of marble with natural ingredients and zero resin.