Lane Crawford has opened its Luxarity Preloved sustainable fashion pop-up featuring luxury fashion items from the closets of designers, celebrities and Lane Crawford customers.
The store is open until October 20 at Lane Crawford, IFC mall. It is held in collaboration with Luxarity, the brand’s social initiative committed to inspiring conscious living for all. The goal of the pop-up is to inspire and encourage responsible consumption.
Customers visiting the event will shop from a curated collection of preloved designer items, donated by celebrities, fashion industry insiders and prestigious Lane Crawford customers, including singers Joey Yung and Charlene Choi; fashion designers Gabriela Hearst, Phillip Lim, Maggie Marilyn; entrepreneur and influencer Mira Duma; publisher of Tank magazine and fashion director Caroline Issa; and fashion stylist and director Grace Lam, among others.
This year also marks the launch of Luxarity’s partnership with Lablaco, who will tokenise each donation through blockchain to provide customers with transparency into who owned each item and where it was worn, as well as the positive environmental impact of the purchase. Customers will be able to view this information by scanning the QR code on each item, which will also show a digitised handwritten note from the original owner of select items.
“The fashion industry is starting an unprecedented redesign, from a linear disconnected and wasteful system to a circular and transparent ecosystem,” said Lablaco founders Lorenzo Albrighi and Shih-Yun Kuo. “This is happening only thanks to collective action of people and companies uniting to reach common goals and we are thrilled to partnership with Luxarity to start measurable action together, moving towards a new generation of circular fashion system.”
“From the start, Luxarity has always been about minimising waste and maximising impact,” said Lane Crawford Joyce Group chief catalyst officer and Luxarity founder Cristina Ventura. “We do this by creating a circular economy of preloved luxury items and directing the funds towards meaningful grants that support sustainability and responsible consumption. This year we are going one step further by using blockchain technology to bring more traceability, transparency, and innovation to the preloved ownership experience.”
