Sands Resorts Macao has concluded the third Sands Macao Fashion Week (SMFW19).
The event ran from October 17–23 and included an exclusive gala night featuring couture pieces from international fashion house Balmain direct from Paris, attended by VIP guests, celebrities, media and industry influencers.
Special events open to both the industry and public throughout the week-long celebration included the Walk on Water Show at Shoppes at Venetian, which took place on a purpose-built catwalk over The Venetian Macao’s Grand Canal. Themed ‘The Summer Garden’, the opening show featured a ready-to-wear collection from Macao fashion duo Alo Lo and Rainie Choi for their brand Auralo Arte.
Conceived to showcase the many leading luxury brands at Sands Shoppes Macao while highlighting Macao’s up-and-coming fashion designers, SMFW19 presented a series of fashion shows at Shoppes at Venetian and Shoppes at Parisian, as well as a range of special offers, events and exhibitions, promotions and displays for the public.
Various exclusive events and offers at Sands Shoppes Macao during SMFW19 targeted visitors and shoppers alike. Among the most popular were the Harper’s Bazaar Hong Kong ‘Bazaar X SMFW Bespoke Lipstick’ pop-up activation, and the Cosmopolitan Hong Kong ‘Design Your Own Tote’ event.
“Now into its third edition, we are delighted with how Sands Macao Fashion Week has been embraced by the industry,” said Las Vegas Sands executive VP of global retail David Sylvester. “This year, we have again presented a series of innovative shows, parades and exhibitions featuring some of the world’s biggest names, including headline brand Balmain, while highlighting Macao’s flourishing fashion industry.”