Chinese travel lifestyle brand Ninetygo is eyeing global expansion as more millennials and Gen Zers travel abroad.

As a brand owned by Anhui Korrun, the first Shenzhen Stock Exchange-listed domestic suitcase manufacturer in China, Ninetygo plans to further diversify its product lines and add new fashion elements into its designs as it races to catch up with other global players.

“Young consumers’ demand for travel products is no longer limited to being practical and functional – personal items are regarded as the manifestation of their life taste and joy,” said Anhui Korrun founder and chairman Fan Jinsong.

“Pushed by the fast-growing trend of globalisation, more convenient visa access and transportation to other global destinations, the frequency of vacations abroad will keep rising. 

“For the next step, we will continue to raise our research and development based on multi-dimensional scenes such as pre-trip storage, travel entertainment, business travel, parent-child amusement, and hotel sleep to further enrich our product lines.”

Ninetygo has just launched a new collection resulting from a collaboration with former Hermes designer Ludovic Alban. The new Ninetygo x L.a Nice series was launched in the Pompidou National Centre for Art and Culture in France, one of the world’s top art museums.