India’s Kurl-on to more than double its store count
Indian mattress manufacturer and retailer Kurl-on is expanding its 100-store network to 250 outlets by the end of the next financial year.
The brand is currently targeting 25-per-cent growth this year with a turnover of US$167.6 million, based on the firm’s recent retail expansion and new product introductions, including an entry into the premium & luxury segment with its collaboration with SpringAir. The Kurl-on is also poised to release the market’s first ‘wedding mattress’.
“At Kurl-on we are driven by a passion for innovation,” said chairman and MD Sudhakar Pai. “The launch of the first-ever state-themed mattress for the wedding season bears testimony to our innovation prowess. Indian weddings with their elaborate rituals and customs also have the tradition of giving gifts to the newly-weds. Kurl-on was quick to identify the gap for traditional gifts to the newly-weds.
“The introduction of the themed mattress for the wedding season is a reflection of Kurl-on’s strategy and to address the growing need among consumers for unique and tradition-reflecting gifting options for the newly-weds,” he said.
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