China Duty Free marks Duty Zero anniversary in Hong Kong with experiential pop ups
Duty Zero, the China Duty Free-operated liquor concession at Hong Kong International Airport, is marking its second anniversary with a series of events and promotions.
Among those are three experiential zones highlighting key brands in the group’s airport offer: Johnnie Walker, Glenmorangie and Hennessy XO.
Established in November 2017, Duty Zero has seven stores within the airport selling a wide range of duty-free fine wine and liquor from 400 worldwide brands, along with tobacco products and authentic local food.
The first experiential zone, pictured above, is an exclusive travel launch pop up for Glenmorangie, located in the East Hall North shop, East Hall South shop, West Hall shop, and Arrival shop. The displays feature a world premiere of the brand’s new travel-exclusive products, released four months ahead of other international airports around the world. The range showcases 12-, 14- and 16-year-old whiskeys matured in various bourbon sherry cask and virgin oak casks to create three distinctive flavors.
In the second zone, in the East Hall North store, the limited-edition, travel-exclusive Johnnie Walker Ghost & Rare Glenury Royal ranges are centrestage.
The Johnnie Walker Ghost & Rare collection integrates the brand’s Blue Label with the rare spirit from Glenury Royal, one of the only three Scottish distilleries recognised with a ‘Royal’ title and which was closed down more than 30 years ago.
The third pop-up experiential zone is for the launch of Hennessy XO Ice, located in the East Hall South shop, The House of Hennessy and the East Hall North shop. Duty Zero is promoting a “new take” on the historic Hennessy XO by encouraging customers to serve it over ice.
Among other features of the second anniversary celebrations, Duty Zero has curated a parade of 53 fine liquors from around the world, including cognacs, single malt whiskys, blended whiskys, wines, Champagne and Asian liquors.
The pop-up displays and promotions run until December 31.