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Amore K-beauty store pops up in Singapore with Lazada

An Amore K-beauty store has launched in Singapore in partnership with Lazada, both online and offline.

The store sells popular AmorePacific brands such as Sulwhasoo, Innisfree and Laneige as well as “cult” brands such as Hanyul and Iope. Amore will sell from a physical store in Funan with an online-to-offline channel on Lazada. Buying items in store will require customers to scan a barcode and complete their purchase on Lazada.

“We are proud to be the platform of choice for top retail brands, and are pleased to partner AmorePacific on this first-of-its-kind project to jointly develop our New Retail capabilities together,” said Lazada Singapore CEO James Chang.

The Amore K-beauty shop will host beauty workshops by South Korean makeup artists and feature new technology from Seoul to help customers better understand their skin needs.

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