Miniso Philippines has opened a new store at Estancia Mall, marking its 100th store. 

To celebrate the launch, a Japanese Kagami Biraki ceremony was led by Miniso president Michael Hong. 

The Chinese discount merchandise chain’s new store features lifestyle products including electronics, health and beauty lines, fashion accessories, seasonal products, food and beverages. Miniso Philippines’ 100th store also offered gifts during the holiday season, including holiday mugs, pastel-coloured pouches, and tumblers. 

Miniso operates 4000 stores in more than 90 countries and regions including the US, Canada, Russia, Singapore, the UAE, Korea, Malaysia, Hong Kong, Vietnam and Macau.