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Miniso Archives

Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Chinese discount giant Miniso’s Southeast Asian expansion seems to be on the right track.

Miniso opens first Malaysian flagship store

The new store features a 685sqm retail space and focuses on a family-friendly shopping experience.

Miniso eyes Hong Kong stock market listing

The brand has not disclosed how much it aims to raise – but it earned US$608 million when it listed on the NYSE.

Miniso opens New York 10 N’ Under flagship

The flagship is located at 490 Broadway within a heritage-listed building, offering 3000 products, a majority of which w...

Miniso to rebrand US stores as $10 N’ Under banner to attract Gen Z

Next year, the retailer plans to expand its offer to attract Gen Z shoppers, adding scented products, plush toys, and "f...

Miniso continues to post strong growth as Covid’s impact eases

Part of the growth rate has been attributed to the company’s development of new retail channels, including Top Toy store...

Miniso to double US stores, add NY ‘flagship’ as mall rents fall

Miniso's US presence will still be dwarfed by giant low-price retailers like Dollar Tree, as well as its own home Chines...

Chinese discount store Miniso is growing by one new store a day

The retailer has also expanded into new global markets, including Iceland, Malta, New Caledonia, the Canary Islands.

Analysis: Here’s what’s behind Miniso’s digital-focussed future

Miniso has undergone explosive growth, opening more than 4,500 stores in over 80 countries over the last eight years.

Miniso plans to roll out new sub brands and concepts

Miniso’s international expansion plan will see the opening of stores in high-populated countries, including India, Indon...