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Bluebell Group partners with OnTheList and Brunello Cucinelli in Taiwan

Bluebell Group has partnered with excess-inventory sales platform OnTheList to provide omnichannel members-only flash sales in Taiwan.

After several pilot pop-ups around Taipei, the joint venture now has a 300sqm permanent retail home in the city’s Zhongshan District.

“Bluebell’s expertise in the market enabled us to find the best location for our OnTheList permanent showroom in Taipei and tap into its group of customers,” said Diego Dultzin Lacoste, co-founder and CFO at Hong Kong-based OnTheList.

The partnership follows the successful expansion of OnTheList into Singapore and Shanghai.

Besides the OnTheList partnership, Bluebell Group has also teamed with Italian luxury-fashion brand Brunello Cucinelli to roll out further mono-brand stores and further strengthen its presence in Taiwan.

According to a statement, the partnership plans to open new stores and build strong retail networks in Taiwan’s key cities, including taking over two existing Brunello Cucinelli stores in Bellavita (Taipei) and Top City Fareastern (Taichung).

“Following the success of our joint venture in Singapore, we are energised by this second partnership with Brunello Cucinelli in Taiwan,” said Samy Redjeb, MD for Taiwan, Hong Kong and Macau, at Bluebell Group.

“It is a testament to our leadership in the luxury retail space in Asia, and we look forward to taking such an iconic and inspiring maison to new levels in this market.”

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