International fashion lingerie and apparel label 6ixty8ight has made its debut on Shopee and SGG.com.

The move follows the brand’s expansion into e-commerce following the launch of its own online sales platform in November last year and establishment of a flagship on Lazada last month. 6ixty8ight’s online outreach now serves regional buyers from Singapore, Malaysia, Indonesia and South Korea.

The firm operates more than 200 physical outlets across the region, located in Greater China, South Korea, Singapore and Malaysia.

Meanwhile, 6ixty8ight launched its first outlet in Mongolia last month, located in Hohhot. 

6ixty8ight was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie-manufacturing business in Asia, who saw a gap in the market for a “youthful and energetic lingerie brand”.