Third Uniqlo x Marimekko collection launches
Uniqlo has for a third time partnered with Finnish design company Marimekko to launch a new limited-edition collection.
The new Uniqlo x Marimekko collection offers items for women and babies in six of Marimekko’s patterns, designed by Maija Isola and Annika Rimala. The patterns feature prints with different shapes and vibrant colours, “adding a splash of fun to LifeWear”.
“Brand collaborations with partners with whom we share values and are able to create something special for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience,” said Tiina Alahuhta-Kasko, president and CEO of Marimekko.
Prior to the Uniqlo x Marimekko 2020 collection, the two companies collaborated twice during previous seasons.
“Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking,” said Yuki Katsuta, head of research & development at Uniqlo.
The Uniqlo x Marimekko limited edition will be on sale from April 10.