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Panerai opens world-first watch accessories room in Hong Kong

Luxury watchmaker Panerai has launched a world-first watch accessories room in Hong Kong.

Located in its Canton Road flagship boutique, the room offers a collection of 670 straps and bracelets, a full range of buckles and an interactive trap-display design.

The watch accessories room’s design features a distinctive concept incorporating oak and burnished brass aimed at creating a contemporary yet cosy ambience. A torpedo displayed at the center of the room is, according to the company, “a reminder of the world of the sea and the glorious past of the brand whose roots are embedded in the history of the Italian Navy”.

Founded in 1860 as a workshop, Panerai now sells watches around the world through exclusive distributors and the brand’s own boutiques.


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