Indonesian cafe chain Maxx Coffee has launched its first international outpost in Singapore as a first move towards expansion in Asia.
Partnering with local operator Oue Restaurants, the new outlet opens today at Jem serving Indonesian single-origin coffee as well as a food selection and the brand’s signature beverages.
“After 80 successful outlets in 23 cities across Indonesia, our goal remains consistent; to provide a social canvas fit for modern coffee lovers to create meaningful moments over great coffee,” said Oue Restaurant CEO Brian Riady.
“With the burgeoning third-wave coffee culture in Indonesia and rising global popularity of Indonesian coffee and coffee culture, Maxx Coffee is ripe for the picking.”
“Maxx Coffee serves more than just a daily cuppa,” said PT Maxx Coffee Prima CEO Mehdi Zaidi. “Designed to cater to the modern coffee lover’s lifestyle, our outlets are a mix of co-working spaces that enable an exchange of ideas, booths to spark conversations and cosy corners for anyone who wants a quiet space to enjoy a book.”
The new outlet’s interior features a light wood decor with an open espresso bar and food counter.
The majority of Maxx Coffee’s specially sourced roasts are single origin grade 1 Arabica coffee beans from Brazil Cerrado, Sumatera Lintong, Java Ciwidey, and Aceh Gayo.