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Staycation theme for luggage label Lojel’s new K11 Musea pop up

Boutique lifestyle travel brand Lojel has launched an immersive pop-up store in Hong Kong’s K11 Musea, focusing on the concept of staycations.

Dubbed “The Art of Staycation”, the event is a first for the brand, featuring the opportunity for visitors to customise a limited-edition Voja suitcase as well as an augmented reality experience exploring the future of how travel could evolve in the wake of the coronavirus pandemic.

The pop up is intended to provide a travel solution for a staycation in Hong Kong, selling hand-carried luggage as well as backpacks and travel accessories.

Visitors will be able to create their case from any pair of colours using the in-store tablet before seeing it assembled in person. A personalised tag will be laser-engraved for each customer and stored in a leather tag holder.

Customers’ final purchases at the pop-up will be delivered to their doorsteps at no charge.

The Art of the Staycation pop-up will be open through to December 31.

An interview with Lojel MD An Chieh Chiang about how to adapt to a world without international travel features in the July 2020 edition of Inside Retail Asia magazine. To order your copy in digital or print format, click here.

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