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Nike introduces Nike Rise concept store in China

Sneaker giant Nike has introduced its new retail concept Nike Rise in Guangzhou, China The latest international store concept joins the brand’s innovative portfolio which already includes Nike Live in Tokyo and House of Innovation in NYC. The Nike Rise concept store features personalised shopping services with a focus on digital experiences. Nike Guangzhou has piloted a new app feature Nike Experiences, which connects members to “weekly sport-minded activations” to inspire and enable them