Estee Lauder Singapore has reopened its store in the Ion Orchard shopping centre with a completely new design.

Located in the mall’s Basement Level 1, the Estee Lauder Ion Orchard store features a contemporary look, with blue navy wall and platinum elements.

Digital screens feature images of the brand’s products.

“This new home offers a unique and elevated high-touch approach that has been paired with the latest innovations to meet our customers’ changing needs, to deliver the ultimate Estee Lauder experience,” said Christine Goh, brand GM of Estee Lauder Singapore.

The store houses interactive makeup ‘play tables’ for customers to engage while shopping (currently suspended due to the Covid-19 situation).

Customers can learn about Estee Lauder’s products by scanning QR codes or having exclusive one-on-one consultations. Personalised and gifting services are also available at the store.