Luxury marketplace Not Just a Label sells personalised goods

Contemporary fashion designer network Not Just a Label (NJAL) is launching a luxury marketplace for exclusive, one-of-a-kind pieces

The marketplace, which opens Wednesday, will start out with more than 5000 SKUs that can be personalised, tailor-made and delivered directly by the designers, connecting creative entrepreneurs and consumers without the need of middleman distributors and allowing designers to retail their work globally. 

According to material released by the collective, the strategy “serves to promote unique, sustainable and ethically manufactured merchandise, hand-made by artisans and directly delivered to provide a capital-light and profitable sales channel”.

“NJAL is unique and has a defensible right to win, by providing a solution to an outdated ecosystem,” said NJAL founder and CEO Stefan Siegel, pictured below.

“Allowing our pool of designers to sell direct to the consumer is the future to fashion design, to commerce, to trade shows, to fashion weeks, to unsustainable practises. We are the future of fashion…”

NJAL’s B2C platform has been developed in recent years in partnership with Singapore technology firm Techsembly.


“The retail industry is at an inflection point and we are increasingly seeing the emergence of new players who are changing the rules of the game,” said Techsembly co-founder and CEO Amy Read. “NJAL has built an incredible community of creatives whose designs are both inspirational and genuinely unique. This pivot from B2B to a B2C community driven marketplace, which has taken place in little under six weeks, will revolutionise the global fashion industry as we know it.”

The NJAL platform has access to four million styles designed by more than 40,000 independent and emerging creatives.

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